St. Vincent Jewelry

St. Vincent Jewelry has been a cornerstone of Downtown LA’s Jewelry District for almost 40 years. BIG was hired to refresh the brand’s tired image and marketing materials to appeal to a new breed of city dweller that chooses a live + work experience marked by high-rises, high-balls, and high-glamour. Home to more than 500 independent merchants who offer diamonds, precious gems, pearls, platinum, gold, silver, designer time pieces at wholesale prices direct to the public, BIG positioned St. Vincent Jewelry at the epicenter of this downtown LA renaissance, aligning the brand with #DTLAglam while securing the URL to better reflect the value proposition.