Malibu Family Wines

Malibu Family Wines is a leading vintner in the Pacific Coast area of Los Angeles, one of the state’s fastest-growing wine regions. BIG’s challenge was to create a unifying identity for multiple wine brands, drive sales of wines at retail and most ambitiously, to position MFW as synonymous with the emerging wine region. BIG created a brand structure that not only offers hints of the area’s beauty, but also provides an open architecture that will accommodate existing brands as well as new and upcoming brands. The structured brand has seen considerable success and is now sold in local stores of a national grocery chain and at a premier national boutique hotel chain.