Foundation for Jewish Camp

The nonprofit Foundation for Jewish Camp works with 150 Jewish camps, 70,000 campers and 10,000 counselors across North America to further its mission: to increase the number of Jewish children at camp. Since 2008, BIG has developed FJC’s integrated marketing campaigns designed to educate and inform families about incentive grants for camp. BIG developed a graphic system that is not only used in FJC’s own outreach – print, broadcast, online and viral – but is also shared with partners nationwide to create their own custom materials using the same graphic standards. Whether in-person, online or word-of-mouth, the campaign progress is measured by BIG’s system of metrics for year-on-year performance; for 2010, camps from coast to coast are again filling to capacity, and faster than ever before.