Doctors Medical Center

Charged with the task of bringing Doctors Medical Center out of a multi-year advertising hiatus, BIG developed a three pronged approach to reinvigorate the DMC brand:

  • Restore DMC pride among hospital stakeholders including: patients, medical staff, board, employees, and volunteers.
  • Reinforce DMC’s reputation among the general public and referring physicians as a hospital committed to clinical excellence, quality patient care and community wellbeing.
  • Grow key service lines: Cardiac, Neuroscience/Primary Stroke Center, General Surgery, Trauma, NICU, Orthopedics.