City of Culver City

Culver City is one of the most vibrant, growing communities in Southern California. BIG has developed communications programs for the city on two planes: one that engages community, builders and landowners in support of affordable housing for low-income residents; another that attracts retail, restaurant and other businesses to choose Culver City as one great place to conduct their business. For the Culver City Housing Agency, BIG created a brand identity system that effectively conveys the community orientation of the CCHA, by focusing on the individuals affected by affordable housing: students, nurses, restaurant workers, homeowners – all of us. Culver City’s Economic Development program uses a brand promise developed by BIG: “CC: Creative. Connected.” The messaging strategy influences all materials, from Web to collateral to community presentations.