Cal State Universities

In 2008, the California State University, the nation’s largest four-year system, won a grant from the AT&T Foundation to bring college access to high schools in underserved, ethnically diverse neighborhoods. In just 12 weeks from kickoff to wrap-up, BIG created, managed and executed the All Access Road to College tour, a 3-week, 15-stop tour that traveled throughout the state and reached more than 3,000 students and 10,000 high school and college counselors. The graphic identity for the Tour was integrated across all print and online collateral with the centerpiece being the 40-foot All Access Express tour bus itself, fully equipped with state-of-the-art computer stations and interactive meeting areas. Via media coverage in the Los Angeles, San Francisco, San Diego and other media markets, the Tour garnered millions of impressions in print, broadcast and online. The All Access Tour concept is hitting the road for another successful tour in 2010.