BIG extended the museum’s assets beyond the four walls of its home, the historic Lorraine Motel – the site at which Dr. Martin Luther King, Jr. was slain. Using a newly created short documentary chronicling the civil rights struggles leading up to MLK’s assassination,
BIG staged a VIP screening in Los Angeles to which we invited Hollywood influencers, civil rights icons and modern social justice
activists. Respected artists including Tim Robbins, Ben Harper, Cuba Gooding, Jr., Janeanne Garofalo, Henry Rollins and many others attended the screening and participated in a Q & A, resulting in an evening of entertainment, education and inspiration for social action.