Bitchfix was born out of the desire to help save the 2.5 million shelter dogs that are euthanized every year.
The brand’s value proposition is simple: Bitchfix is an online chocolate company that ships every 30 days in concert with a woman’s menstrual cycle, when she’s her bitchiest.
10% percent of all sales go to fixing 4-legged bitches, supporting spay and neuter programs for dogs.
Motto: Eat. Spay. Love.
BIG stewarded all aspects of the brand launch including the development of the brand promise and value proposition, visual identity, messaging, public relations, influencer outreach, along with digital and social strategy to optimize sales and growth.