Banyan Botanicals, a U.S.-based provider of Ayurvedic health products, had developed a small but loyal following of consumers and Ayurvedic practitioners. BIG saw opportunities to not only unify the brand expression for trade and consumers, but also to exponentially raise the profile – and sales – of Banyan products by leveraging the popularity of Yoga, Ayurveda’s sister science. An integrated brand identity has created a uniform messaging platform across all consumer touchpoints; coupled with BIG’s PR, customer retention and digital marketing strategies, Banyan is winning and holding the interest of new consumers.