Congratulations to Local.com for recently completing their acquisition of Screamin’ Daily Deals! BIG first began to work with Local.com during a rebranding project for one of their online daily deal services. BIG spearheaded the brand refresh project by creating an entirely new brand identity for the online service including a new name, logo and the creation of brand standards. The result of the project – Spreebird.com!
For more information, go to: Local.com Acquires Screamin’ Daily Deals
Artist Daena Title is breaking down society’s constructs of female beauty with the launch of her innovative art exhibition, Drown the Dolls.
Each work in Title’s painting and photographic series portrays a doll fully submerged in water, seemingly drowning while maintaining her trademark composure.
Using the iconic image of Barbie™ as her muse, Title appropriates the ideals of female perfection thrust upon society via the plastic playmate. “…[Barbie is a] 50 year old icon that women hate to love and love to hate…everyone seems to have their own Barbie story,” explains Title.
The series speaks to how women see themselves reflected in Barbie’s image. Barbie’s plastic smile, flowing blonde locks and unrealistic proportions represent the quixotic view of women that society has come to objectify.
The drowning dolls serve as a metaphor for the female subconscious: a part of every woman is drowning in society’s impossible expectations, gasping for air while relentlessly trying to recover her diminished self-esteem.
Title’s showcase will open at the Koplin Del Rio art gallery in Culver City on January 8, 2011. Learn more about Drown the Dolls, check out celeb interviews and share your own Barbie stories at www.facebook.com/drownthedolls
Watch an exclusive Barbie story interview with Camryn Manheim.
BIG takes great pride in our hometown, Culver City, CA. Check out Paul Goldberger’s The Sky Line column in the December 20-December 27 issue of the New Yorker magazine. The piece, “Neighborhood Watch,” spotlights the new Eric Owen Moss building nearing completion at the end of our street, Hayden Avenue. Here’s to Paul, Eric and the New Yorker – and while we’re at it, Happy New Year to you!
Congratulations to longtime client Foundation for Jewish Camp. With our summer camp recruitment campaign
still not ended, there are 130% more campers than the 2010 goal in the JWest program in the Western states, and enrollments are 99% of the target number at 130+ other camps throughout the U.S. and Canada. Thanks to its robust, BIG-developed online and offline integrated marketing campaign, FJC has paved the way for nearly 10,000 kids to have the adventure of a lifetime this summer. FJC is the only public organization dedicated to promoting non-profit Jewish summer camps and BIG is honored to help it fulfill its mission to create an active and engaged Jewish community in North America.
BIG just engineered a fundraising campaign for OPCC’s Domestic Violence project, Sojourn. “That’s Just Wrong” an evening of comedy featuring Sarah Silverman with Doug Benson, Todd Glass, Tig Notaro, Chelsea Peretti and Jeff Ross was promoted through Facebook, Twitter and email outreach and via a dedicated social media advertising campaign on Facebook.Tickets were $100 and $150 respectively. With our very efficient advertising spend and PR and partnership capabilities, BIG sold out the 500 seat venue, cultivated in-kind sponsorships for the wine, beer, hors d’oeuvres and desserts, garnered international press and exceeded our fundraising goal of ticket sales alone.
www.opcc.org
Longtime BIG client Malibu Family Wines is an official sponsor for the Amgen Tour of California, North America’s premier international bicycle race! Malibu Family Wines is featured in several 30-second and 1-minute segments during live television coverage of the Tour. BIG has created brand identity, label design and collateral materials
for the winery.